Potato Corner Fries and Tea-riffic Tea, SM Cubao

I confess that my son is one of the millions of children raised on fast food french fries. Even I, who had recently gone vegetarian in the hopes of entering a healthier lifestyle, still struggle to resist the siren song of a steaming hot potato strip, deep-fried to a perfect sunshine-yellow crunch outside and creamy mealiness inside, all wrapped up in crispy flakes of salt. It is, after all, a vegetable.

So we headed off to SM Cubao to satisfy his potato craving for our afternoon snack.

Understand your product’s strengths. If you’re selling a classic product, know when to innovate on its best attributes. If not, just crank up its quality to the best that it can be. Either way, it increases your chances of standing out from the competition.